![]() ![]() Escher’s mural designed for The Hague Post Office. ![]() You visit the installation not only to discover her new collection (You can see the full collection at her website), but more to experience this immersive art installation inspired by M.C. It may look simple but the craftsmanship behind is unique. ![]() According to Anya Hindmarch, the sleek flap design, makes the lightweight gold frame difficult to fit to the bag. This year, when she announced the Anya Hindmarch Postbox Maze, I must have been one of the first to purchase a ticket to go and see it.Īnya Hindmarch’s installation takes place again in the Brewer Street Car Park in Soho between the 13th -16th of September in celebration of the launch of her Postbox bag. I climbed the Weave installation with my children last year at the Brewer Street Car Park. I loved finding Chubby Hearts when she placed them all over London. She has been creating some of the most interactive events during the London Fashion Week for the past few years. I have to admit I own quite a few of them. The work around sustainability continues, paying heed to the mantra, ‘progress, not perfection.I love Anya Hindmarch bags for their craftsmanship and playfulness. In 2021, the brand went a step further, launching The Universal Bag, a unique collaboration with supermarkets to rethink the reusable shopping bag, and Return to Nature, a collection of bags which are intended to biodegrade at the end of their useful life, thanks to some pioneering leather tanning and finishing techniques. This was the result of a two-year project, building on 2007’s I’m A Plastic Bag, which ignited the debate around the use of plastic bags and contributed to the decision to charge for plastic bags in the UK. Testament to this are projects such as I Am A Plastic Bag, launched in 2020 to tackle post-consumer waste, with each bag crafted from 32 half-litre recycled plastic bottles. The work around sustainability continues, paying heed to the mantra, ‘progress, not perfection.’Īnya Hindmarch is committed to creating responsibly, and constantly strives to innovate to reduce its impact on the earth, while also using its platform to drive education and discussion around sustainability. All of this is part of an ongoing commitment to reconnect the craftsman and the customer: each bespoke piece is – as Anya says – about ‘having your name on something, rather than mine’.Īnya Hindmarch is committed to creating responsibly, and constantly strives to innovate to reduce its impact on the earth, while also using its platform to drive education and discussion around sustainability. From adding initials to a weekend bag to an embroidered monogram on a clutch, countless pieces can be personalised. At the Bespoke store in London, customers can have drawings or messages in their own handwriting embossed by in-store craftsmen. Be A Bag was revived and re-imagined in 2021 – a time when cherishing special moments felt more important than ever. The brand pioneered the modern obsession with personalisation starting in 2001 with the launch of a bag featuring customers’ photographs. Creativity, modern craftsmanship and personalisation sit at the heart of everything Anya Hindmarch does. Today, it is as known for its luxury, organisation-obsessed accessories as it is for its groundbreaking work in sustainability and its playful experiential retail concepts. Anya Hindmarch founded her business in London in 1987 and it has since grown into a global brand. ![]()
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